2018 might be the year that got hit the hardest in terms of international student mobility. American colleges are losing out to foreign universities in the race to enrol international students due to a suite of contributing factors, among which … Continued
The first signs of a declining student appetite for studying in Finland surfaced a year ago. Coincidentally, in 2017, the Finnish Government announced they were planning to introduce tuition fees for non-European students. Ever since, Studyportals has been keeping a … Continued
Housing over 19.5 million students, 2,465 higher education institutions and creating millions of employment opportunities every year, the European Union constitutes one of the markets with the highest breakthrough potential, especially in terms of higher education. This discussion point marked … Continued
A data-driven framework that will boost your new international programme strategy A university can feel the need to launch new international degree programmes because of many reasons. Considering that worldwide, the demand for higher education is expected to grow … Continued
Known as the tech-native generation, it shouldn’t come as a surprise that social media is not just a source of entertainment for Gen Z, but rather a lifestyle. Understanding what channels bring the most convenience, fun and meaning to their … Continued
‘I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ – Sir Arthur Conan Doyle Stewart Laing, Project Manager at the … Continued
Change is never an easy process to deal with. It implies uncertainty, surprise and a certain loss of the familiar. Navigating change in 2018 can prove itself to be especially challenging, particularly within the field of international student recruitment. The … Continued
Their favourite colour is notice-me-yellow and they’re known for their digital savviness and entrepreneurial spirit. But what do higher education professionals like yourself need to know about this new generation and how does their behaviour influence your student recruitment strategy? … Continued
It’s no secret that our current world is changing at rapid speed, regarding almost all facets known to man: we’re talking about automation and AI expanding the way we live today, climate change challenging our relation to our planet, social, … Continued
When recruiting international students in the U.S., most universities attract students from the top two countries sending students to American campuses: China and India, which currently make up almost half of all international students currently pursuing a degree in the … Continued
Last year, following the U.S. presidential election, Studyportals conducted a survey of over 1,300 international and American students, in attempt to understand how the election outcome has shaped student perception, and whether it affected their interest in studying in the … Continued
Understanding what’s working and not working in international student recruitment – or your most important recruitment Key Performance Indicator (KPI) – should be an imperative part of every recruitment officer’s strategy. However, sometimes that is easier said than done. … Continued
The future directions of higher education indicate increasing competition for talent, resources and reputation. If innovation is defined as creating value within constraints, then higher education is in dire need of it. In specific, institutional leaders must prepare for the … Continued
The growth in student mobility requires higher education institutions, as well as governments to adapt their recruitment strategy in order to attract international students and stay competitive in the market. Recently, the British Council published a trend report, discussing the … Continued
More than 5 million students are currently pursuing their education outside of their home countries. A number three times that of international student enrolments in 1990. By 2022, the number of internationally mobile students is expected to reach 7 … Continued
Generation Z, born between the mid-1990s and 2010, grew up in an entirely digital world. Thus, it comes as no surprise that this generation is increasingly active on all kinds of social media channels, such as YouTube, Facebook and Snapchat. In … Continued
For many years, universities were considerably supply led: the research interests of professors largely determined which degree programmes were being offered. From the early part of the 21st century, with the implementation of the Bologna agreement to introduce the Bachelor-Master … Continued
Reaching prospective students worldwide requires choosing the right channels to communicate with them. Another key aspect is timing: when your timing is right, you’ll be able to reach study seekers during the right stage of their online search. We see … Continued
Prospective students are increasingly looking for study programmes across borders and are researching their options online. Therefore, international markets are becoming more important for a university’s student recruitment strategy. Communicating information in a clear way can help improve to reach … Continued
For prospective international students, studying in English firmly remains the most popular choice. In response to this increasing demand, universities are raising the number of English-taught programmes (ETPs) that they offer in order to attract students from all over the … Continued
