Driven by results
ROI reflects our commitment to bringing students to you
and demonstrates how effective our solutions are.
You can't manage what you don't measure
Each year, universities and schools invest a large portion of their budgets reaching students, keeping them engaged, and encouraging them to apply and enrol. To evaluate the impact of these investments, it requires measuring the effectiveness of campaigns across channels. Over 36 million students useeach year to explore their international study options. We offer a variety of services and solutions, tailored to your goals and needs, while having a complete picture of your ROI. Whether it’s about generating brand awareness about your institution or study programmes or growing the number of applications from certain countries to increase student diversity on campus.
Are you already tracking?
Web analytics software and CRM offer the most effective tools and methods for calculating your return on investment; they’re used all the time in online marketing and promotion, and using them will enable you to track your campaign more thoroughly. Once you master this, you will set targets and standards for different online channels. Ultimately, you can see whether your marketing and promotion budget is something you can justify. Double check whether your institution already uses web analytics tools. Sometimes, we’ve discovered, marketing departments aren’t always in close contact with the university’s webmasters. You can easily check whether you have web analytics tools (such as Google Analytics) implemented on your website.
What to track?
There is a difference between quantity and quality. Beyond tracking the absolute number of students who visit your website, you will also want to check whether these were actually quality visits. To do this, you can actually see how student users behaved on your website. Did they click any of the links? Did they immediately leave the page? Did they spend a lot of time reading it without taking any action? These questions allow you to know whether these are quality visits. If users spent time interacting with your website, they’re likely more interested in what you’re promoting or showing them. When you use it properly, web analytics can even tell you where your online applicants originated from, and it can help you calculate the cost per enrolled student.
Frequently asked questions
Do I need IT knowledge to use Google Analytics (GA)?
No. Using Google Analytics is easy without having IT knowledge, and you will still be able to see your results. We are, however, happy to help you with basic IT knowledge and to share resources.
What do I need to have for tracking?
You’ll need a Google account that is registered to the university’s Google Analytics system.
What is a conversion rate?
It is the percentage of students, out of the total number of visitors, who perform a specific action or convert to becoming an applicant, registered user, or lead. For example, if 10 students fill in an enquiry form, out of a total 2,000 visitors, then your conversion rate is 0.5% (10/2000=0.05%).
How do I measure the conversion of a specific page on our website?
Your IT team has to implement the tracker that captures the number of clicks on the specific button on that page.
Why can’t I see the full traffic you’re reporting?
You may not have full access to every page. Call up the IT people at your institution to make sure that your account is able to see all results. If you still can’t see the full traffic, check the links that we send the traffic to and make sure that they are properly tracked. If this doesn’t work, contact us and we’ll help you figure out the issue.
What is a sub-domain? Why can’t I track it?
If you use a subdomain, such as apply.university.com or student.university.com, you will not always be able to combine this tracking with your main website. The reason is that Google Analytics will often consider these to be separate websites. So, you will need to have a cross-domain or sub-domain tracking set up to track them properly. Please contact us if you need extra help with this.
How do I track the number of clicks that were performed on a specific button?
Your IT team has to set up the relevant event, which would be tracking the number of clicks on the required button.
Want to know more?
Our team of experts are always setting up and tracking websites with Google Analytics. If you have further questions, don’t hesitate to ask us for help!
Want to learn more about how to maximise your ROI?Get in touch