Some things we have only as long as they remain lost, some things are not lost only so long as they are distant. […] Never to get lost is not to live.” Rebecca Solnit 

Sophia Kirova

General introduction/background

An ethnographer by heart and a marketer by profession, I naturally gravitate toward human stories. After a short flirt with the documentary industry, I continued my professional journey with a deep dive into the startup world and have since worked with a number of companies to shape and get their message across.

Studyportals has been the last train stop I got off because I was captivated by its open and honest culture.

Favourite activities

Swimming, hiking, reading, martial arts

Key challenge

From what motivates students to what is happening in the higher education market – my key challenge is to understand universities’ most pressing questions and leverage the knowledge of Studyportals to provide them with the right answers. 

Job summary/responsibilities

My main responsibility is to explain what Studyportals can do for universities and their student recruitment roadmap.