Julian Longbottom

Julian is the Director for the Asia Pacific region. Studyportals took the decision to expand their services into the region in late 2013, commencing with a focus on Australia and New Zealand. Julian is based in Melbourne and is responsible for building the business and team in this rapidly growing region.

General Introduction

Julian formally joined Studyportals in January 2014 after a period of consulting to management to develop the business plan for the region. He has several years´ experience in international higher education having recently been the Director, Marketing and International for the University of Canberra and prior to that with IDP Education. Before joining the international education sector in Australia he held various marketing, sales and business development positions with the Fosters Group.

Julian studied at Victoria University in Melbourne, gaining a Bachelor of Applied Science in Mathematics and then Monash University for a Graduate Diploma in Finance. Early in his career he put the theory into practice by working as an Industrial Engineer in the mining industry in Western Australia. He shares an Industrial Engineering background with several Studyportals colleagues and it is a discipline that helps to make data driven decisions.

Throughout his career, Julian has regularly travelled internationally to develop brands and commercial partnerships. International business brings the world closer together and enables us all to share best practices.

Key challenge

His personal ambition is to build awareness of the Studyportals platforms among the institutions in the region and encourage them to list their programs to receive superior ROI for their marketing and recruitment activities.

What he likes about Studyportals

Studyportals is a young and dynamic organisation bringing transparent study choice to students. To achieve this they are helping institutions to promote their own programmes and significantly improve the efficiency of their international marketing and recruitment efforts. Studyportals enthusiasm and success is taking them around the world and I´m excited to be leading the charge in this region.

Favourite Listed programme

Leading on from the quote above, courses about entrepreneurship that engage creativity to build new products and services for willing consumers.