Data & Insights to Drive Strategic Decisions
Our data and dashboards help you stay ahead of the competition, by helping you make informed decisions, prevent failure, identify market trends and opportunities, and benchmark against competitors.
Use our data to make well-informed decisions in shaping your strategies to enhance diversity within your student body
Get access to comprehensive tools to identify the best market opportunities and develop high-demand subject areas with limited competition
Our insights will help you assess programme and institutional performance against national and global peers and competitors
Use insights from 50m+ prospective students annually to your advantage
At Studyportals, together with our clients, we have developed easy-to-use, intuitive dashboards which can empower your team to reach diversity goals and strategic objectives. Our data and insights can help your university leadership take high-level decisions and guide your marketing and recruitment teams with day-to-day operations and tactical choices.
Explore our dashboards and reports
The Market Analysis Module provides a comprehensive analysis of student origin countries, destination countries, as well as academic levels and fields of study. It displays data on the most sought-after fields and their primary countries of origin, offering critical information that can guide strategic academic programme development and positioning in the educational market.
Which origin countries are the largest sources of student interest for specific academic levels and disciplines?
What are the most popular destinations for students seeking particular degrees, and how does this preference vary by the mode of course delivery?
The City Analysis Module offers an in-depth exploration of student origin countries, cities, and destination countries alongside academic levels and disciplines. The dashboard reveals the most popular disciplines and the corresponding countries of origin, providing valuable insights for strategic educational planning and market positioning.
Which origin countries and cities are the largest sources of student interest for specific academic levels and disciplines?
What are the most popular destinations for students from specific cities seeking particular degrees, and how does this preference vary by the mode of course delivery?
The Focus Country Selector Module is specifically designed for universities seeking to optimise their campus or online student recruitment strategies. It identifies key target markets by highlighting countries with a notably high interest in specific subject areas and study destinations or online education. This module helps you tailor your recruitment efforts by providing detailed insights into student preferences in various subject areas.
Which countries show the most interest in particular subject areas for either campus or online study?
Which countries should I target for my university’s portfolio of campus or online programmes?
What are the most popular destinations and disciplines in specific source countries?
The Competitor Analysis Module provides a detailed view of your competitive landscape, through the eyes of your prospects and look-alike audiences. It uses advanced collaborative filtering techniques to reveal the top competing institutions and programmes based on student interest patterns.
Who are our main competitors, and how do we compare in terms of ranking, fees, entry requirements, and disciplines?
On a programme-by-programme, school-by-school basis, which alternatives are the students currently in my pipeline considering?
The Portfolio Development Module is an essential tool for universities trying to remain at the forefront of educational trends. It identifies subject areas with high student demand but limited programme availability/competition and explores opportunities for innovative multi-disciplinary programmes. This module is invaluable for institutions looking to develop cutting-edge, relevant academic offerings set up for success.
What new, high-demand disciplines should we consider adding to our programme offerings? What programme opportunity, on campus, online or hybrid, has the best supply-demand ratio and fits an institution like ours?
How can we integrate interdisciplinary approaches into our existing programmes?
Where are the gaps in the market that our university could fill? How do we prevent launching programmes that fail, and objectify/support the discussions/choices around that at my institution?
The Student Interest Trends Module allows you to track and analyse shifts in student preferences. It features detailed visualisations, including a global map, multi-year trendlines, and comparative bar charts for assessing annual changes. This module lets you explore trends in various dimensions, offering advanced analytical features like top-N filtering, line smoothing, and predictive forecasting.
What are the most popular disciplines among international students, by source market at the moment, driving the intakes 12-24 months from now?
How have student preferences for study destinations changed recently?
Which countries are seeing a rise in outbound student mobility?
From which source countries is there a demand for the programmes I provide?
The Origin Country Indicators Module comprehensively evaluates demographic, economic, and educational trends in pivotal student origin countries. Integrating robust data from Oxford Economics, UNESCO, and Studyportals, this module sheds light on key factors like tertiary education participation rates, international mobility trends, and more.
What are the economic drivers influencing student mobility in key origin countries? How are they trending and what will they look like in the next 5-10-20 years?
How do demographic trends in certain countries affect international education?
What are the projections for tertiary education participation in selected countries?
How will the college aged population develop over the next ten to fifteen years?
The Global Student Mobility Module provides an in-depth analysis of UNESCO Enrolment Data, detailing all enrolments in degree-seeking international student mobility. It allows you to monitor changes in global market shares and identify emerging patterns in student mobility. The module addresses data gaps in UNESCO’s records through interpolation. It shows you the trends that may not be clear on UNESCO’s public dashboard and helps you avoid potential hidden inaccuracies due to the limitations of their public dashboard presentation.
Which countries are currently leading in attracting international students?
How have student mobility trends developed over time for specific destinations?
What are the newly emerging markets for international student recruitment?
The Tuition Fee Module enables you to analyse the relationship between programme tuition fees and global student demand. It enables detailed segmentation and filtering based on a range of tuition fees. This module allows for intricate comparisons across various factors, including student origin and destination countries, disciplines, and subdisciplines, focusing exclusively on full-time, on-campus programmes with standard yearly fee structures.
How does student demand for certain programmes correlate with tuition fee levels?
Are there differences in tuition fee sensitivity among students from various regions?
How do tuition fees impact international students’ choice of discipline and country?
The Student Potential Module provides detailed insights into the mobility and characteristics of enrolled students by both destination and origin. It addresses factors such as students’ ability to pay and subsequently the potential for conversion to an enrolment. The module allows you to spot potential gaps in your recruitment funnel, refine the results of other analyses, such as our student interest-based analytics modules, and highlight the potential for enrolling prospective international students from certain origins at your institution.
In which regions or provinces can I find students who can afford my tuition fees, meet my English requirements, and aspire to study at a top-ranked university?
What are the mobility patterns and characteristics of enrolled international students based on their destination and origin?
The Graduate Employment Module provides a global view of international student outcomes after graduation, tracking employment trends and mobility patterns across countries and disciplines. Drawing on a unique dataset of over 310,000 international enrolments since 2018, it offers insights into how students transition into the workforce, including whether they return home, remain in their study destination, or relocate elsewhere. This resource equips education stakeholders with critical intelligence on graduate career pathways, helping institutions and policymakers align academic offerings with labour market realities.
Key Research Questions:
Which student personas (Homecoming, Staying, or Nomad) are most common across different origin countries and disciplines?
How do graduate employment trends vary by destination country, and what industries attract the most international graduates?
How does enrolment share by discipline influence graduate employment outcomes in different markets?
Our data-driven, tailor-made, ready-to-use reports go beyond surface-level information, offering institutions profound analysis and actionable recommendations derived from a wealth of collected data. These reports enable universities to make informed decisions in various areas such as programme development, resource allocation, and marketing strategies. By harnessing the power of data, you can optimize your efforts, attract the right students, and expand your global reach, ensuring a competitive edge in the ever-evolving educational landscape.
Our data-driven reports:
Focus Country Analysis: This report is designed to help you select your focus countries strategically, maximizing the impact of your marketing efforts.
Focus Country Deep Dives: With this report you will gain a comprehensive understanding of student preferences within each focus country to effectively approach and engage student audiences.
Market Gap Analysis: This report helps you uncover subject areas that are not only in high demand but also currently underrepresented, presenting you with the opportunity to assume a pioneering role in these emerging domains.
Programme Development Analysis: This report allows you to assess the performance of your programmes, identify competing institutions, differentiate your programme titles and content, explore the possibility of attaching new subdisciplines.
Competitor Analysis: This report allows you to quickly understand who your main competitors are at programme and institution levels and how you compare in terms of popularity, tuition fees, entry requirements and more.
Custom Reports: Should none of the standard reports answer your questions, you can request a tailor-made report with specific recommendations for your programmes or university.
Learn how institutions used our data to reach their strategic objectives
What makes us different
Our team of experts and associates have a combined experience in the higher education sector of over 100 years both as committed advisors, as practitioners and as leaders inside a wide range of institutions, knowing what it takes to really make something work
We have a uniquely large dataset of over 50 million unique users annually, with deep characteristics information and behavioural data on what they are choosing, generated by a very balanced global audience
Over the years, we carried out many bespoke projects for countless clients in all markets. We are in it for the long term, cherish the relationships and trust we get, driven to outperform expectations. We are proud of our average client satisfaction rate of 9.1 out of 10 – client success is our north star.
The Studyportals data are the most comprehensive and balanced among all similar data providers in the market. The dashboards are well designed to inform portfolio development, international recruitment and market insights. The Analytics and Consulting Team at Studyportals are very supportive and quick in answering queries and taking actions on suggestions and recommendation of improvement. We have developed a close partnership with the team over the last six years.
The team at Studyportals were very responsive to our late requests and we have been very happy with the final report. It has been instrumental in helping us review our Postgraduate programme offering, with one member of our Executive Board saying it was one of the best external marketing intelligence reports they had seen. Overall very happy and highly recommended!
They are extremely approachable and always on hand to offer assistance if required. The range of dashboards is excellent and ever improving. They also take on board any feedback to ensure that we can make the most out of the available insight.
There is a clear understanding of our needs as an institution, and that there is a genuine willingness to fulfil our requirements. The value that the product you are delivering is potentially very high for us. In addition to this, the team {..} has been very patient with us at Bristol which we appreciate greatly.
[The consultants] were super helpful with training. They also sat down once or twice with my colleagues to walk through any questions. They were always there to help. I think everything from the sales process to onboardingto the aftermarket care was smooth.
Agriculture is not really a traditional subject for us to offer and there are not many 18-year-olds in Italy who are thinking about studying the subject. But the data suggested we would find plenty of interest in Sri Lanka, Georgia and Central America – countries we would never have thought of. So we followed the data and now half the international students on the new course are from those areas. Without a strategic data approach, we would never have considered these countries.