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Join us for the Studyportals Academy 2018!

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25th and 26th April 2018 – mark these days in your calendar, because Studyportals will be hosting a new edition of the Academy in Amsterdam, one of the world’s most vibrant capitals! This event is dedicated to helping higher education professionals like yourself embrace new changes in international education and student recruitment while offering you the space to get all your questions on this topic answered by reputable experts. This year, Studyportals Academy will encompass the latest changes, trends, and challenges in higher education recruitment, while focusing on delivering valuable ideas and insights for a bulletproof recruitment strategy.

Our main discussion topics will be split into the following tracks:

Strategic Decision Making
How can you inspire change in your institution and shift the focus to data-driven decisions? What are the best ways to target international students? Where are the hotspots for opening new campuses around the world? Studyportals’ Director of Analytics and Consultancy, Thijs van Vugt, will be present at the event to offer some important guidelines for when you’re creating your student recruitment strategy. He will also help you make the best out of the available big data regarding students, a fact that will help you get a clearer and more researched picture around the current student demand and trends.

Generation Z 
Universities are about to welcome a new generation of students on board: Generation Z, the world’s first generation of digital natives. What makes them different and what do they expect from higher education institutions? Why do a lot of them choose to study abroad? We’ll be getting our answers to these questions directly from the source! Studyportals has invited a few of them on stage to paint a clearer picture of who they are, what they like and what’s it going to look like when they start joining university programmes.

Besides that, Elias Faethe (ROI Consultant at faethe.marketing) will introduce you to a free and low-effort channel to boost your enrolment numbers and quality – WhatsApp! Also, our partners from EarlyBridge, represented by Kathy van der Laar and Christiaan Pothoven, will help you start nurturing your prospective students’ interest throughout their entire journey via a process called Journey Mapping.

Digital Student Recruitment
Since Gen Z leaves a big online footprint behind, a useful question for higher education institutions becomes: How can you capture, track and interpret the massive data Gen Z produces online? What are the best practices for measuring the ROI of your recruitment strategy? How can you select the right target-countries for your programs? Studyportals’ experts Benedikt Wirmer and Ann Chang will put forward the use and benefits of implementing Google Tag Manager on your university website. Our Data Protection Officer, Laurens Vehmeijer, will introduce you to the impact of GDPR on student recruitment, and how you can not only comply with these new regulations but also use them to your full advantage. And lastly, Anthony Lee, Digital Marketing Director at Study Group, will provide you with all the what’s and how’s of making your marketing efforts pay off by using a multichannel student recruitment approach.

Visit the Studyportals Academy website

You have the opportunity to get involved in a series of engaging sessions and hands-on workshops that will enhance your student recruitment results. We want to make sure that this event caters to your needs as much as possible. This is why you’ll get to choose the topics that are most applicable to you and your recruitment goals. During the networking spaces, you will have the chance to meet other professionals in your field from around the world and exchange experiences and tried-and-true practices. Simply put, you will have the floor to inspire and get inspired!

Here at Studyportals, we strive to be open and share all our knowledge, skills and experience with people dedicated to higher education excellence, like yourself. That is why we would be delighted to see you at the event! Your contribution to the development of higher education matters!

Here’s an impression of last year’s event.

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