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Using data analytics on student demand can help universities make better-informed decisions. This workshop presents both enrolment and real-time insights into student interest for selected countries and cities and how to use these insights to target international students, to determine what courses to offer online or on-campus and where to open new campuses around the globe and how this influences your strategic marketing.

About the Workshop

24 June 2019 
Coventry University 
London, 
University House 

ProgrammeTrainersLocationRegistration

360 Data: Multidata perspective and strategic planning

Taking a test drive with the Studyportals market opportunities dashboard

Using data analytics on real-time international student demand

Data analytics and institutional strategy at Coventry University

Lunch included

Trainers

Thijs van Vugt

Director Analytics & Consulting, Studyportals

Laurens Vehmeijer

Analytics Consultant,
Studyportals

David Pilsbury

Deputy Vice-Chancellor International, Coventry University

About ThijsAbout LaurensAbout David

Register today

Coventry University

London Campus

109-117 Middlesex St. 

E1 7JF, UK 

+31 40 292 0060

Programme

London Underground

Visit website

Bus Time London 

Data-driven Strategy
Planning

Data-driven Strategy Planning
for Higher Education

Programme

Registration and coffee/tea

Welcome, introduction and kick-off

Coffee and tea break 

Refreshments break

Closing

Lunch break

Learning outcomes

What strategic planning and marketing means and how it impacts international student recruitment at your institution

The importance of market research, marketing audits and tracking market developments

The strategic importance of conversion strategies

Subject- and country-specific market opportunities

How data can be used for insights and strategy

Take a test drive with the Studyportals dashboardData and Institutional StrategyUsing Data Analytics on Real-Time Student Demand360° Data: Multidata perspective and Strategic Planning

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