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Using data analytics on student demand can help universities make better-informed decisions. This workshop presents both enrolment and real-time insights into student interest for selected countries and cities and how to use these insights to target international students, to determine what courses to offer online or on-campus and where to open new campuses around the globe and how this influences your strategic marketing.

About the Workshop

27 November 2019 
University of Glasgow
 

ProgrammeTrainersLocationRegistration

The Importance of Being Informed

Using Data Analytics on Real-Time Student Demand

360 Degree Research at the University of Glasgow

Using the Studyportals Dataset Hands-On

Lunch included

Trainers

Carmen Neghina, PhD

Senior Marketing Analytics Consultant, Studyportals

Laurens Vehmeijer

Analytics Consultant,
Studyportals

Elizabeth Gray

Head of Market Intelligence, University of Glasgow

About CarmenAbout LaurensAbout Elizabeth

Register today

University of Glasgow

University Avenue, 

Glasgow  

G12 8QQ , UK

+31 40 292 0060

Programme

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Data-driven Strategy
Planning for HE Student Recruitment

Data-driven Strategy Planning
for Higher Education Student Recruitment

Programme

Registration and Coffee/Tea

Welcome, Introduction and Kick-Off

Coffee and Tea Break 

Coffee and Tea Break

Closing Discussion

Lunch break

Learning Outcomes

What strategic planning and marketing means and how it impacts international student recruitment at your institution

The importance of market research, marketing audits and tracking market developments

The strategic importance of conversion strategies

Subject- and country-specific market opportunities

How data can be used for insights and strategy

Using the Studyportals Dataset Hands-On360 Degree Research at the University of GlasgowUsing Data Analytics on Real-Time Student DemandThe Importance of Being Informed

 ©Studyportals 2019. All rights reserved

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Campus Tour

Drinks at Òran Mór

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