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2017 Trends in International 
Student Recruitment

StudyPortals has conducted an analysis on the future patterns of international recruitment. Using the the data collected from our study-choice portals and external sources, we have been able to create a report on the 2017 Trends in International Student Recruitment.

Here are our top predictions for the year, 

  • The sharp increase of English-taught Bachelor degrees in Europe, reaching an offer of 3,500  different programs. 
  • Universities putting more emphasis on student diversity and having the right mix of students on campus.
  • Placing a strong emphasis on responsive university websites, specially to target students from India, China, US and UK. 
  • Big data informing more marketing decisions for universities.
  • Embracing 24/7 recruitment around the year.
  • Shifting trends in discipline and sub-discipline popularity.
  • Pathaway programmes becoming more popular for universities with a strong international focus.

Key takeaways:

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Student Recruitment
Findings of the survey revealed that 59% of the respondents do not use a CRM system, while 41% indicated using at least one system.
Higher Education
Brexit making a strong impact on the what the future of international education will look like in the next years.
Return On Investment

ROI in student recruitment activities receiving more attention this year.

Meet more of our partner universities

SNHU is one of the fastest-growing universities in the country. To recruit internationally, we use a wide mix of online channels: Google Adwords, Social Media, Display Networks, Online Portals and others. We have a team of 12 Web Data Analysts that help us track results through to applications / enrolments. StudyPortals has proven to be one of the best performing channel for us (for On Campus Programs). Next to an excellent return of investment the StudyPortals team is very supportive, and dedicated to helping us reach our goals. I look forward to a continued partnership with StudyPortals and would recommend them to other state consortia.

MacKenzie Hizon, 
Director of International Recruitment

And many more...

If you want to get more details on the 2017 International Recruitment Trends click on 

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