Webinar: From enquiries to enrolment – how to sell higher education?

In today’s competitive environment international marketing & recruitment are becoming more and more important to universities across the globe. The reality, however, is that most universities are doing very little marketing, but a lot of recruiting, which in fact is nothing else but sales! Join us for a webinar on 28 July 2016 to learn more about selling in higher education!

Register now

We believe that sales is an appropriate term and proper sales skills are essential for all staff involved in student recruitment. The word “sales” very often conjures up images of car salesmen and evening phone calls from telesales people, but selling education does not even come close to that for various reasons.

This webinar will focus on the sales skills needed to be successful in helping students make the right decision, such as speed to contact, listening and questioning skills, objection handling, and closing.

During this webinar you will learn:

• Key learning points/takeaways
• The realization that we are selling higher education, that it is not a four-letter word
• Sales skills needed: speed to contact, listening, questioning, empathy
• Tools needed: CRM database, headsets, noise reduction, etc.
• KPIs for success: calls per day, time per call, etc.

Speakers:

Thijs van Vugt, Director Analytics and Consulting Team, Studyportals

Preben Sperling, Managing Partner, Providentiae